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Oliver Buchannon
Rick Flores

Partner GTM Leader driving growth through strategy, operations, and strong ecosystems.

Partner Foundations

Popular Roles in Partner GTM

Feb 21, 2026

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3 min read

Popular Roles in Partner GTM

Partner GTM is no longer a single “Head of Channel” motion.

Rick Flores
Rick Flores

Partner Strategy

+1

Rethinking Partner Programs Beyond Revenue
LockSimple

Feb 10, 2026

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3 min read

Rethinking Partner Programs Beyond Revenue

Why Scalable Partner Programs Are Built in Dimensions, Not Tiers

Rick Flores
Rick Flores

Partner Sales

Account Mapping Only Matters If It Creates Pipeline

Feb 10, 2026

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3 min read

Account Mapping Only Matters If It Creates Pipeline

How to Move From Overlap to Execution

Rick Flores
Rick Flores

Partner Foundations

+1

The Partner GTM Operating System

Jan 31, 2026

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3 min read

The Partner GTM Operating System

Turning Partnerships Into a Real Growth Engine

Rick Flores
Rick Flores

Partner Operations

Your CRM Is Not a PRM

Jan 20, 2026

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3 min read

Your CRM Is Not a PRM

Why Partner GTM Breaks Without the Right System

Rick Flores
Rick Flores

Partner Foundations

+1

The Partner GTM Development Process
LockSimple

Jan 17, 2026

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3 min read

The Partner GTM Development Process

A structured way to turn Partner initiatives into repeatable growth

Rick Flores
Rick Flores

Partner Strategy

+1

Partner Program Principles

Jan 6, 2026

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3 min read

Partner Program Principles

What really drives sustainable Partner engagement and growth

Rick Flores
Rick Flores

Partner Foundations

+1

If There Is No VALUE, There Is No Partnership
LockSimple

Dec 18, 2025

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3 min read

If There Is No VALUE, There Is No Partnership

Why Most Partner Programs Fail and How the Partner Hierarchy of Needs Fixes It

Rick Flores
Rick Flores

Partner Strategy

+1

Partner GTM Requires CEO Alignment

Dec 17, 2025

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3 min read

Partner GTM Requires CEO Alignment

How Misalignment Undermines Partner Programs And Growth

Rick Flores
Rick Flores

Partner Strategy

+1

From Channel Chief to Ecosystem Leader

Dec 17, 2025

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3 min read

From Channel Chief to Ecosystem Leader

How Partner Leadership Roles Are Evolving in a Platform-Driven World

Rick Flores
Rick Flores

Partner Sales

+1

Partner Sales

Dec 17, 2025

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3 min read

Partner Sales

The Function That Turns Relationships Into Revenue

Rick Flores
Rick Flores

Partner Marketing

+1

Partner Marketing

Dec 17, 2025

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4 min read

Partner Marketing

The Function That Turns Partnerships Into Demand

Rick Flores
Rick Flores

Partner Operations

+1

Partner Operations

Dec 17, 2025

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3 min read

Partner Operations

The Function That Turns Strategy Into Scale

Rick Flores
Rick Flores

Partner Strategy

+1

Partner Strategy

Dec 16, 2025

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3 min read

Partner Strategy

The Function That Gives Direction to Your Ecosystem

Rick Flores
Rick Flores

Partner Foundations

Building a Winning Partner GTM Organization

Dec 16, 2025

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3 min read

Building a Winning Partner GTM Organization

A Practical Framework For Structuring Your Partner Team

Rick Flores
Rick Flores

Partner Strategy

+1

Channel, Partnerships, and Ecosystems

Dec 16, 2025

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3 min read

Channel, Partnerships, and Ecosystems

Moving Beyond Buzzwords To Real Partner-Led Growth

Rick Flores
Rick Flores

Partner GTM Institute
Master the Art & Science of Partner Ecosystems™

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