About
Master the Art & Science of Partner Ecosystems™
Welcome to the Partner GTM Institute!
This is the place for people building, running, and scaling Channel, Partnerships, and Ecosystem motions that actually drive results.
Designed for real world execution.
If you are responsible for Partner Strategy, Partner Operations, Partner Marketing, or Partner Sales initiatives, you are in the right place.
Our Vision
To elevate Partner GTM into a recognized and respected professional discipline.
Our Mission
Educate and equip professionals working in Channel, Partnership, and Ecosystem roles through thought leadership, practical frameworks, learning resources, and professional certifications.
"Partnerships don’t fail because of relationships. They fail because of lack of clarity, structure, and execution” - Rick Flores
Hello, I’m Rick!
I’m the Founder of the Partner GTM Institute.
I am a Sr. Partner GTM Leader™ with over two decades of experience driving growth through strategic Partner Ecosystems.
I have built and scaled Partner Programs across strategy, operations, marketing, and sales at globally recognized tech companies.
My work sits at the intersection of strategy and execution.
Practical. Thoughtful. Outcome driven.
Experience gained from building Partner Ecosystems at
