The Partner GTM Journey

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If your Partner Program is still running on spreadsheets and email threads, you're not alone but you're also not set up for scale. A...

Rick Flores

Aug 172 min read

Some Partner Programs fail, not because Partnerships aren’t valuable, but because the execution is compromised with favoritism,...

Rick Flores

Aug 132 min read

Many companies start their Partner Journey believing they can build their own Partner Portal, PRM, or co-selling system from scratch....

Rick Flores

Aug 42 min read

Too many Partner Programs operate under a flawed assumption: throwing incentives at Partners will guarantee engagement and success....

Rick Flores

Jul 292 min read

In the world of tech companies, there is no single "right" way to structure a Partnerships organization. Every company operates...

Rick Flores

Jul 292 min read

Are "Channel," "Partnerships," and "Ecosystem" just different words for the same thing? While they may seem interchangeable, they serve...

Rick Flores

Jul 292 min read