The Partner GTM Journey

Join 600+ subscribers and get practical guides, proven frameworks, and expert insights that help you grow your career and business through partnerships.

Partner Operations

Streamline and optimize your partner programs with best practices in Partner Operations. Discover tools, processes, and systems to improve onboarding, enablement, compliance, and partner lifecycle management.

Operational Excellence in Partner Ecosystems

Operational Excellence in Partner Ecosystems doesn’t happen by accident. It’s built through a consistent commitment to improvement. Too...

Partner Operations

Rick Flores

Oct 52 min read

Rethinking Partner Revenue Attribution

The industry has clung to two words for too long: Partner-Sourced and Partner-Influenced . And frankly, I never aligned with them. They...

Partner Operations

Rick Flores

Aug 313 min read

A Modern Tech Stack for Scalable Partner Programs

If your Partner Program is still running on spreadsheets and email threads, you're not alone but you're also not set up for scale. A...

Partner Operations

Rick Flores

Aug 172 min read

Scaling Partner Programs With Integrity

Some Partner Programs fail, not because Partnerships aren’t valuable, but because the execution is compromised with favoritism,...

Partner Operations

Rick Flores

Aug 132 min read

Build vs Buy: The Partner System Decision

Many companies start their Partner Journey believing they can build their own Partner Portal, PRM, or co-selling system from scratch....

Partner Operations

Rick Flores

Aug 42 min read

Building a Winning Partner Organization: Essential Functions for Success

In the world of tech companies, there is no single "right" way to structure a Partnerships organization. Every company operates...

Partner GTM Foundations

Rick Flores

Jul 292 min read

The Partner GTM Journey Join 600+ subscribers and get practical guides, proven frameworks, and expert insights that help you grow your career and business through partnerships.

Partner Operations

Operational Excellence in Partner Ecosystems

Rethinking Partner Revenue Attribution

A Modern Tech Stack for Scalable Partner Programs

Scaling Partner Programs With Integrity

Build vs Buy: The Partner System Decision

Building a Winning Partner Organization: Essential Functions for Success

The Partner GTM Journey

Join 600+ subscribers and get practical guides, proven frameworks, and expert insights that help you grow your career and business through partnerships.