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Oliver Buchannon
Adriana Flores

Partner Sales

Partner and Direct Sales Must Win Together

May 31, 2026

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2 min read

Partner and Direct Sales Must Win Together

Why Alignment Is a GTM Requirement, Not a Nice to Have

Adriana Flores
Adriana Flores

Partner Strategy

A Partner Advisory Council Is a Strategy

May 17, 2026

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2 min read

A Partner Advisory Council Is a Strategy

Why a PAC Should Be Treated as a Long Term Growth Asset

Adriana Flores
Adriana Flores

Partner Sales

Partner Activation Is the First Real Test

May 11, 2026

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1 min read

Partner Activation Is the First Real Test

Why Early Wins Matter More Than Perfect Readiness

Adriana Flores
Adriana Flores

Partner Marketing

Partner Co-Marketing From Awareness to Revenue

May 4, 2026

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2 min read

Partner Co-Marketing From Awareness to Revenue

Why Co-Marketing Is a Core Partner Growth Lever

Adriana Flores
Adriana Flores

Partner Marketing

+1

The Four Dimensions of Partner Marketing
LockSimple

May 4, 2026

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1 min read

The Four Dimensions of Partner Marketing

Why Partner Marketing Is More Than Campaigns and Events

Adriana Flores
Adriana Flores

Partner Sales

Co-Selling Works Across All GTM Partners

Apr 27, 2026

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2 min read

Co-Selling Works Across All GTM Partners

Why Business Model Does Not Limit Collaboration

Adriana Flores
Adriana Flores

Partner Operations

Scaling Partner Programs With Integrity

Apr 19, 2026

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1 min read

Scaling Partner Programs With Integrity

Why Fairness and Consistency Are Non Negotiable at Scale

Adriana Flores
Adriana Flores

Partner Marketing

Joint Value Propositions That Actually Work

Apr 13, 2026

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1 min read

Joint Value Propositions That Actually Work

Why Partnerships Need More Than Better Together

Adriana Flores
Adriana Flores

Partner Strategy

Building the Ideal Partner Profile That Actually Scales
LockSimple

Apr 5, 2026

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2 min read

Building the Ideal Partner Profile That Actually Scales

A Practical Framework to Identify the Right Partners from Day One

Adriana Flores
Adriana Flores

Partner Strategy

Tailoring Your Go to Market Strategy to Partner Business Models

Apr 5, 2026

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2 min read

Tailoring Your Go to Market Strategy to Partner Business Models

Why One Partner GTM Motion Will Never Fit Them All

Adriana Flores
Adriana Flores

Partner Sales

Deal Registration Is More Than a Discount

Mar 21, 2026

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1 min read

Deal Registration Is More Than a Discount

Why It Is a Strategic Lever in Partner Sales

Adriana Flores
Adriana Flores

Partner GTM Institute
Master the Art & Science of Partner Ecosystems™

© 2026 Partner GTM Institute.
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